Skip links

Hans Westerbeek

Sport Business Intelligence

View latest blogs

About Sport Business Intelligence

Intelligence refers to the ability to acquire and apply knowledge and skills. As an academic and as a management and marketing consultant I have a passion for the acquisition and application of knowledge and skills in the field of global sport business. I am a Professor of Sport Business at Victoria University in Melbourne, Australia and I have Visiting Professorial appointments at the Free University of Brussels (VUB) in Belgium, the Real Madrid Graduate School at the European University of Madrid in Spain, and at the Central University of Finance and Economics (CUFE) in Beijing, China.

My Sport Business Intelligence blog is at the heart of this site. I want to engage with all who have an interest in, and opinion about global sport business. You can do that passively by reading the blog, or actively by responding to it, or even start contributing content that I may use in future blog postings.

adjusted sport tech conf


What Covid has taught me…

From Sydney 2000 to Brisbane 2032 – how funding for elite sport will not tackle the obesity epidemic

Hans Westerbeek and Rochelle Eime The IOC will advocate that Olympics can heal the world….

It takes a sporting village to raise a child

On the 11th of May the Prime Minister’s office released details of a new national…

View all blogs

Books, publications and projects

View publications and projects

Sport Business Insights and Sport Business Interview videos

View videos

Feel free to contact me

I invite you to share your insights, observations, opinions but also information about trends, innovations and the latest developments, issues or controversies in the world of sport business. I may use this information in one of my next blog postings. Feel free to connect through email, LinkedIn, Twitter or Instagram. This will make it easier for me to include you when I use those platforms for Blog or other news postings.

Hans Westerbeek, PhD

Professor of Sport Business
Victoria University
VUB Brussels
CUFE Beijing
Real Madrid Graduate School

Sign up for news updates

Email address:

Follow on social media