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Hans Westerbeek

Sport Business Intelligence

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About Sport Business Intelligence

Intelligence refers to the ability to acquire and apply knowledge and skills. As an academic and as a management and marketing consultant I have a passion for the acquisition and application of knowledge and skills in the field of global sport business. I am a Professor of Sport Business at Victoria University in Melbourne, Australia and I have Visiting Professorial appointments at the Free University of Brussels (VUB) in Belgium, the Real Madrid Graduate School at the European University of Madrid in Spain, and at the Central University of Finance and Economics (CUFE) in Beijing, China.

My Sport Business Intelligence blog is at the heart of this site. I want to engage with all who have an interest in, and opinion about global sport business. You can do that passively by reading the blog, or actively by responding to it, or even start contributing content that I may use in future blog postings.

adjusted sport tech conf


Playing community sport may come back, but will the volunteers?

(with Rochelle Eime) Community sport has been devastatingly affected by the COVID-19 lockdown and recovery...

Creating post pandemic share value in higher education and sport: new business models

I was lucky enough to participate in a Harvard Business School alumni webinar earlier this…

In a disrupted world, can a return to sport (business) provide hope and perspective?

(with Rochelle Eime, a shorter version of this article was published in the Herald Sun...

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Books, publications and projects

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Sport Business Insights and Sport Business Interview videos

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Feel free to contact me

I invite you to share your insights, observations, opinions but also information about trends, innovations and the latest developments, issues or controversies in the world of sport business. I may use this information in one of my next blog postings. Feel free to connect through email, LinkedIn, Twitter or Instagram. This will make it easier for me to include you when I use those platforms for Blog or other news postings.

Hans Westerbeek, PhD

Professor of Sport Business
Victoria University
VUB Brussels
CUFE Beijing
Real Madrid Graduate School

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