Uncovering the Future of Sport Business

Hans Westerbeek, PhD
Professor of International Sport Business
Victoria University, Real Madrid Graduate School, Vrije Universiteit Brussel, Central University for Economics and Finance (CUFE, Beijing), Jio Institute, Mumbai, India

Hans Westerbeek

Bachelor of Physical Education (Hanze University Groningen)
Masters of Human Movement Sciences (University of Groningen)
Masters of Business Administration (Deakin University)
PhD (International Marketing) (Deakin University)
Advanced Management Program (Harvard Business School)
GAICD (Australian Institute of Company Directors)

Excited to share and exchange insights

The sport industry is in a constant state of flux. As probably the most dynamic and global industry on the planet, sport business offers an incredibly fertile ground for mass communication, diverse opinion, illogical passion, frantic innovation, social debate, community engagement and superhuman performance. With so much to look forward to every week, every season, every contest, sport offers a platform like no other, to engage in conversations about the game, the players, the managers, organisations and of course, the fans. That is why I have created this website - to share and exchange insights about sport business.

 

 

The Sport Business Blog

Featured
Unchecked leadership ambition: a lesson from the Commonwealth Games cancellation
Unchecked leadership ambition: a lesson from the Commonwealth Games cancellation
Cracking the code of digital transformation in sport business
Cracking the code of digital transformation in sport business
The missed opportunity: Australia’s failure to maximise the impact of hosting the Women's World Cup on free-to-air television
The missed opportunity: Australia’s failure to maximise the impact of hosting the Women's World Cup on free-to-air television
What is a data ecosystem? with insights from a data scientist!
What is a data ecosystem? with insights from a data scientist!
Is sport (participation) a public or a private good?
Is sport (participation) a public or a private good?
Artificial Intelligence and Sport Sponsorship – a marriage made in heaven?
Artificial Intelligence and Sport Sponsorship – a marriage made in heaven?
Web3, the metaverse and the business of sport
Web3, the metaverse and the business of sport
Why a value creation focus is critical for sport business growth
Why a value creation focus is critical for sport business growth
Athlete power in the digital age
Athlete power in the digital age
Globalisation and the disruption of sport business
Globalisation and the disruption of sport business
AFLW pays double, towards full time professional football for females?
AFLW pays double, towards full time professional football for females?
The power of sport to protect… and ignore human rights.
The power of sport to protect… and ignore human rights.
The Covid lockdown generation… can’t throw, can’t catch, can’t run, can’t jump
The Covid lockdown generation… can’t throw, can’t catch, can’t run, can’t jump
Artificial Intelligence (AI) and Big Brother watching you at the Beijing Olympic Winter Games
Artificial Intelligence (AI) and Big Brother watching you at the Beijing Olympic Winter Games

 

Sport Business Tweets

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